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"Wordpress hat den Blog-Hosting Markt versaut"

That was one of my main statements on the SBAW panel (Translation: "Wordpress destroyed the blog hosting market") and I'll try to explain that statement a little further here.

What I basically wanted to say is, that the installation of Wordpress is sooo easy and there are so many features built in, resp. plugins available, that there are not many incentives to use a dedicated blog host provider and maybe even pay for it. Why should I pay 5 Euro a month to a blog hoster, when I can get for the same price a full hosting, with more disc space, full control over the design, my own domain and certainly more features (I can not only run my blog there, but also other software and get dozens of email addresses). I'm not limited to the templates the blog provider provides and I can install whatever plugin I want. And if I'm not happy with the hosting provider, there are dozens of others, which do the same thing, without having to go through the pain of data- and tool-migration.

Of course, it's still easier to setup a blog at a blog-hoster (fill in a form and there you go) instead of going through the wordpress installation. But from there, you enjoy much more freedom. And if you have a technical problem, just blog about it, there are certainly others around, which are happy to help you .)

One may argue, that even if it is easy to setup Wordpress or similar, 90% of the population still doesn't want to do that. Sure, I agree, but those 90% also usually don't want to pay 10 CHF a month for such a service and if they really get into blogging, I argue that most of them sooner or later switch to their own hosting. Just when they become interesting for the bloghoster (either 'cause they'd be ready to pay or generate so much traffic, that the ads on free hostings could get interesting for the hoster ).

I don't say, that this counts for everyone, there is certainly a market for bloghosters (be it for free or paid), but Wordpress et al. made that potential market much much smaller. Like eg. Apache made the commercial Webserver market really small :)

You may ask, why I'm saying this, since we're also a blog-provider with Freeflux.net. Good question. First, freeflux.net is certainly not our #1 income source, it's more a tool to show what one can do with Flux CMS (and to give people the option to use Flux CMS without having to have their own server :) ). And there's the other market for providing blog hosting services for others, like we do for blog.students.ch, which still is interesting. And if you use Freeflux.net now, it's easy for you to later switch to your own server with Flux CMS installed, as all the sources are freely available and we'll be happy to provide you with the DB dump and all your other data (for free, of course :))

Update (15:05): I don't say, Wordpress is better than Flux CMS (or others) :) It was just the perfect example for my point from the panel. You can of course install Flux CMS on your own hosting as easy as Wordpress. And it's Open Source, too :)

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About the author

Comments [6]

kblog, 07.05.2006 14:01 CET

I agree that Wordpress is really, really powerful and is probably the market leader now.

But I think you didn't mention the strengths of freeflux.net: First, I am able to moblog and if you have an own server, you usually aren't (i never heard that its possible).
Secondly, your CMS has some really great features like these links to related entries (i don't know if wordpress is able to to that too).

chregu, 07.05.2006 14:04 CET

kblog: hehe, I didn't want to say, wordpress is better than Flux CMS :) Just better known and therefore the better example.

Of course, I'd suggest using Flux CMS over Wordpress every time, be it on Freeflux.net or on your own hosting.

Post adjusted :)

There's only two things that are infinite, 07.05.2006 16:08 CET

Chregu, you're so wrong.

It's not wordpress's fault. It's the other way around: It's in the nature of blogging. Wordpress is rather just one of those players in the market that understood this and acted accordingly.

The reason is simple: Someone who considers to blog has obviously a lot of spare time, else she or he wouldn't consider blogging (as blogging DOES take a lot of time). Someone who has much spare time will not be willing to pay for timesavers (services) unless she or he is not capbable of achieving the same by investing her or his own spare time. We all know that even the most user unfriendly weblog application can be installed by an amateur within a day.

So don't blame wordpress but rather yourself for choosing the wrong business model. With services, you can only do business in markets where people are willing to pay for these services.

chregu, 07.05.2006 16:19 CET

Dear Mr. Anonymous...

1) Selling blog hosting is not our core business, not by a large margin and is certainly not our business model

2) Wordpress was just the most obvious example...

3) I didn't blame anyone.Why should I? I don't (nor do I try to) live from blog hosting. It was an observation and my conclusion at that panel that doing blog-hosting is not the way to make big bucks.

and 4) You obviously don't know my background :)

Der LeuMund.ch, 07.05.2006 20:03 CET (Trackback)

<p>Eigentlich will ich schon den ganzen Tag um eure Hilfe und Ideen bitten was ich denn nun mit den fast 400 M-Budget Kondomen die ich fr den SBAW organisiert habe anfangen soll. Die stehen bei mir rum und ich hab definitiv keine Verwendung. Aber wenn jemand sowas brauchen kann, einfach sagen. Ich kam aber bis jetzt nicht dazu, weil ich minded.ch ein neues Kleid verpasst habe, da ja bei dem schmalen Design vorher gar nicht ein Bloggrrr Chicklet reingepasst hat. Jetzt hab ich dieses schne fspring… </p>

leo, 07.05.2006 21:42 CET

I thougth you've writen your last post about sbaw ;)

Anyway, paying 5 bucks for a adminstred blog will be a good deal, even when the installation is easy and you've more feature on a hosting-plan. Sure bloging for free (free like freebeer or freeflux) would be even better ;)

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