The Data Stack – Download the most complete overview of the data centric landscape.

This blog post offers an overview and PDF download of the data stack, thus all tools that might be needed for data collection, processing, storage, analysis and finally integrated business intelligence solutions.

(Web)-Developers are used to stacks, most prominent among them probably the LAMP Stack or more current the MEAN stack. On the other hand, I have not heard too many data scientists talking about so much about data stacks – may it because we think, that in a lot of cases all you need is some python a CSV, pandas, and scikit-learn to do the job.

But when we sat down recently with our team, I realized that we indeed use a myriad of different tools, frameworks, and SaaS solutions. I thought it would be useful to organize them in a meaningful data stack. I have not only included the tools we are using, but I sat down and started researching. It turned out into an extensive list aka. the data stack PDF. This poster will:

  • provide an overview of solutions available in the 5 layers (Sources, Processing, Storage, Analysis, Visualization)
  • offer you a way to discover new tools and
  • offer orientation in a very densely populated area

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Generator for Google Tag Manager

In the past two years, tag management evolved and became the leading technology used to manage tracking (and more) on the web. Meanwhile Google Tag Manager has established itself as a key player in the field of tag management.

While tag management empowers online marketers to do “powerful things”, it also adds a layer of complexity to their practice of web analytics.

For the marketers who have never setup tag management, the new concepts are repelling.
For the ones who have done it before, there is still no guarantee of quality.
For the ones who have done it more than a couple of times, most of the “clicking-through” of a container can feel repetitive.

Many reasons to come up with a boilerpate container for Google Tag Manager. We first used it internally for client work, and soon decided to share with the community in the form of a container generator.

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