In the past two years, tag management evolved and became the leading technology used to manage tracking (and more) on the web. Meanwhile Google Tag Manager has established itself as a key player in the field of tag management.
While tag management empowers online marketers to do “powerful things”, it also adds a layer of complexity to their practice of web analytics.
For the marketers who have never setup tag management, the new concepts are repelling.
For the ones who have done it before, there is still no guarantee of quality.
For the ones who have done it more than a couple of times, most of the “clicking-through” of a container can feel repetitive.
Many reasons to come up with a boilerpate container for Google Tag Manager. We first used it internally for client work, and soon decided to share with the community in the form of a container generator.
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Tags: googleanalytics, googletagmanager