Why Piwik matters now

Piwik is an open-source web analytics solution that has been around for quite some years now and has seen a recent revival with the advent of Piwik 2.

It proposes all the necessary tools to capture, collect, process and analyse traffic data. Yes it has an API, yes fancy reports, segments, dashboards and goals, yes also to custom variables, …

Although I have immense respect for the product team behind Google Analytics, I must admit that Piwik brings three features that are unmet in Google Analytics.

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