Innovation – what a buzzword! The request for innovation is everywhere, in every request for proposal, even on the lips of some end users. As if companies that do not innovate go bankrupt. End users want exciting experience, and reject change at the same time. It is an ambiguous situation.
Let’s innovate while keeping users happy ! But how?
Innovation: Risky but necessary
Innovation is everywhere! Is every existing thing not good enough and has to be improved? As if we required on a daily basis cutting the edge and exciting experiences! May it be only for pouring coffee in our mugs, or for giving feedbacks to developers who implemented what we co-designed with a client, or for completing a survey, booking a room, making a conference call…
The users of a product know what’s wrong with a product, what is not working properly, what takes too much time. In other words, they know what could be improved. It might be risky for a company to take the leap, because end users might dislike the change.
Continue reading about The fears about innovation and Users’ loyalty – how can a UXer help? Part 1/2
Tags: innovation, usability, ux, user, design, user experience, user testing, uxer, risk management