Do I Need a Mobile Application or a Mobile Website?

In our digital era where people’s attention is scattered between apps and websites, it’s not easy to know whether you need a mobile application, or if a responsive website (that can be accessed via your web browser) would meet your needs.

I have this discussion every week with new clients, and I thought it was time to share our reasoning here at Liip in order to give you a clear answer if you still hesitate.

Do You Want To Reach Your Users, or Bring Rich Features to Them?

When clients come with a mobile app request, I explain them that most of the time, a web application is more efficient in terms of investment, as well as in term of reach.

The second question I get after this answer is: “When would I need a mobile app, then?”
In my point of view, mobile apps are useful when they are crafted to be rich — vs. the reach that web applications can provide. Rich in terms of features that are only available on mobile devices, and that can’t be achieved via web technologies.

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Using an After Effects animation in your iOS, Android or React Native app

Animations greatly improve overall user experience! This tutorial explains how to export and use an Adobe After Effects animation in your iOS, Android or React Native project, with Bodymovin and Lottie.

Animating your logo with After Effects

The first part is creating the animation with Adobe After Effects. After Effects is a powerful tool that is used to create digital visual effects and motion graphics. Starting with After Effect is fairly easy. Animating a logo for example will take you a few hours. Read my last blog post and go for it: Adobe After Effects: how to get started?

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5 industrial challenges mobile applications can solve

How can mobile applications support industries to undertake a digital transformation? In supply chain, risk management, or information distribution, mobile applications will make tasks easier for your employees, thus increasing efficiency. Read about 5 industrial challenges that mobile apps can solve.

First of all, it is important to carefully chose between a web and a mobile application. Mobile apps are useful when they use one of the device’s native capabilities (e.g. Bluetooth, GPS, camera, etc.), and when they enhance the experience provided to the user (compared to what a web application could do).

Industrial challenges

The challenges industries face are often very good candidates for mobile apps as they leverage all their potential. Therefore, I have identified five recurring issues that industries are facing nowadays. These pain points can be easily relieved by mobile applications.

Challenge 1: Productivity issues due to technical limitations

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Time for Coffee available on Android

Do you have time to take a coffee before your next public transportation connexion? Time for Coffee is a project initially started by François Terrier among friends in 2015.  We continued the work to make it available on further devices. 

When the Apple Watch came out, a few Liipers had the idea to make an app for it because having the next departures on the wrist was a perfect use case for this kind of device. The app received quite a lot of attentions in Swiss newspapers and received a Silver in the best of swiss apps in the category “Wearables & New Devices”. Since the Android world deserved also our attention, we made the app available for Android and Android Wear watches. The app is downloadable on the Play Store.

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How to reduce your development and maintenance costs with APIs?

An API-based solution has many advantages. The biggest one is the significant spare on development and maintenance costs, thanks to a modular infrastructure. With the example of a recent work for a watch manufacturer, this blog post explains you in 4 points what added value an API can bring to your IT environment.

Context: a manufacturer’s production line without a central server

We were recently involved in the digital transformation of a manufacturer’s production line. The main issue of this manufacturer was control-desktops that were not centrally managed. In consequence, for each code change, an update was required on each control-desktop. It was an expensive and time-consuming process.

Production line - A

This image represents a production line with standalone control-desktops, and their costly maintenance routines.

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High level targeting: how Beacons can enhance your customers loyalty

What is a Beacon?

A Beacon is a technology, often looking like a mini square (about 3cm2), able to communicate with mobile apps via Bluetooth. It works on apps running on iOS or Android devices.
Bluetooth (or BLE – Bluetooth Low Energy – to be specific) allows a device to transmit information to another device. For instance, this technology is used to play music on wireless headphones or speakers, over a short distance.

In other words, Beacons will allow a contextual communication between two devices when they are close enough (a few meters up to a few dozens meters) for a Bluetooth connection to be made.

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Mobile apps – Our 3 best advice for your success

Everyone wants a mobile app that people will own, love and use every day. Before you jump in, ask yourself, and your team, these 3 basic questions to avoid the most common mistakes. This is our guide to help you focus on your strategy and make sure that you invest in a mobile app effective for your business.

1 – What is your objective? – Strategize and test

Do you want a mobile app, because during a meeting, the CEO/CMO/Head of Marketing or whoever proposes ideas you have to follow said ‘we should have one’?
Or because a mobile app seems to be a symbol of innovative, modern or digital enterprises, you want one? Maybe because an app is the symbol of your enterprise taking on the digital turn, you need one?
It is time to rethink.
You should not ‘decide’ to have a mobile app. A mobile app should not be a ‘one shot’, it should be part of a marketing mix, which means, it belongs to a strategy.

Start by focusing on the needs of your business and identify the blockers in the customers’ journey. Ask yourself, what added-value would this app offer your customers. If it is a mere duplication of the content of your website, you should not start developing one.
An app needs a user centric design or is meant to fail. Make sure that the objectives of your mobile app are as clearly as possible defined. Skipping this step is taking the risk of developing something useless and/or having to modify it afterwards.

Keep in mind that the further you are in the project, the more expensive it is to modify. Investing time at the beginning of a project to strategize or, in the best scenario, even test with real users the first wireframes is not wasted time.

2 – Who and where are your customers?

Your app will be effective at its best if it answers your customers need. It is essential to know them and their behavior and where you find them. Then, you will maximise your targeting.

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