The Data Stack – Download the most complete overview of the data centric landscape.

This blog post offers an overview and PDF download of the data stack, thus all tools that might be needed for data collection, processing, storage, analysis and finally integrated business intelligence solutions.

(Web)-Developers are used to stacks, most prominent among them probably the LAMP Stack or more current the MEAN stack. On the other hand, I have not heard too many data scientists talking about so much about data stacks – may it because we think, that in a lot of cases all you need is some python a CSV, pandas, and scikit-learn to do the job.

But when we sat down recently with our team, I realized that we indeed use a myriad of different tools, frameworks, and SaaS solutions. I thought it would be useful to organize them in a meaningful data stack. I have not only included the tools we are using, but I sat down and started researching. It turned out into an extensive list aka. the data stack PDF. This poster will:

  • provide an overview of solutions available in the 5 layers (Sources, Processing, Storage, Analysis, Visualization)
  • offer you a way to discover new tools and
  • offer orientation in a very densely populated area

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A recommender system for Slack with Pandas & Flask

Recommender systems have been a pet peeve of me for a long time, and recently I thought why not use these things to make my life easier at liip. We have a great community within the company, where most of our communication takes place on Slack. To the people born before 1990: Slack is something like irc channels only that you use it for your company and try to replace Email communication with it. (It is a quite debated topic if it is a good idea to replace Email with Slack)

So at liip we have a slack channel for everything, for #machine-learning (for topics related to machine learning), for #zh-staff (where Zürich staff announcments are made), for #lambda (my team slack channel) and so on. Everybody can create a Slack channel, invite people, and discuss interactively there. What I always found a little bit hard was «How do I know which channels to join?», since we have over 700 of those nowadays.

Bildschirmfoto 2016-06-16 um 11.34.12

Wouldn’t it be cool if I had a tool that tells me, well if you like machine-learning why don’t you join our #bi (Business Intelligence) channel? Since Slack does not have this built in, I thought lets build it and show you guys how to integrate the Slack-API, Pandas (a multipurpose data scientist tool), Flask (a tiny python web server) and Heroku (a place to host your apps).

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Predicting how long the böögg is going to burn this year with a bit of eyeballing and machine learning.

So apparently there is the tradition of the böögg in Zürich. It is a little snowman made out of straw that you put up on top of a pole, stuff with explosives and then light up. Eventually the explosives inside the head of the snowman will catch fire and then blow up with a big bang. The tradition demands it that if the böögg explodes after a short time, there will be a lot of summer days, if it takes longer then we will have more rainy days. It reminds me a bit of the groundhog day. If you want to know more about the böögg, you should check out the wikipedia page https://de.wikipedia.org/wiki/Sechseläuten.

Now people have started to bet on how long it will take for the böögg to explode this year. There is even a website  that lets you bet on it and you can win something. In my first instinct I inserted a random number (13 min 06 seconds) but then thought – isn’t there a way to predict it better than with our guts feeling? Well it turns out there is – since we live in 2016 and have open data on all kinds of things. Using this data, what is the prediction for this year?

590 seconds – approximately 10 minutes.

We will have to see on Monday to see if this prediction was right – but I can offer you to show now how I got to this prediction with a bit of eyeballing and machine learning. (Actually our dataset is so small that we wouldn’t have to use any of the tools that I will show you, but its still fun.)

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Machine learning on Google Analytics (part 2)

In my previous blogpost, we saw that using machine learning (ML) on Google Analytics (GA), we can go one step beyond traffic analysis. ML will bring light on correlations in your traffic data, let hidden rules emerge and help making predictions. A typical use case could be discovering customers segments for an eCommerce website.

After running a short experiment, we already discussed the requirements for ML and the limitations of on doing that on GA.

In this article, I will describe the quickest way to test ML on your traffic data. For that, we will first need to transform GA statistic data into raw data compatible with ML. Then using a free ML software, we will import, visualize and transform data to optimize predictions. Finally we’ll compute a first decision tree for predicting the class of a visitor based on its characteristics.

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Machine learning on Google Analytics

Data mining using machine learning (ML) is a field that always fascinated me. You give an learning system millions of collected data, and it outputs back unexpected insights, that can help you focus on what matters, make you drop things that don’t work, clears mystery from your customers behaviors and potentially reorient your company strategy.

It’s compelling, but that makes you imagine the machine is doing the hard job … Of course not, the machine remains stupid, as always. Data mining is a long iterative process that requires a good load of intuition and a deep understanding of machine learning algorithms. However, it remains more accessible and fun than statistics to experiment because of its intrinsic empirical approach – sorry for feeding what’s already being an unfair preconception that favor ML trend over statistics since decades…

I’ve been longing to put in practice my learning in that field with Google Analytics (GA) data. What more can ML offer in addition to the great analysis features Google Analytics provides ? Is it even possible? Suspecting that GA is not designed for that, I started a short experiment to explore this potentiality.

In this article – addressed to GA novices and ML enthusiasts – I will give a basic introduction about the requirements and benefits of ML, and list some constraints with GA.

In a future blog-post (edit : here), I will share my findings on how to quickly get machine learn-able traffic data, describe the technicalities of the exploration, and provide the minimum to let you do your own experiments.

Looking for a job?

Let’s imagine a web site, like the Liip blog on which you are presently. And a visitor like you, reading this blog-post. Since Liip almost always has some open positions, we want to make sure that if you’re a developer, you won’t switch on your next data mining article before you’ve visited our open positions. If not, then  you might well be a future client and thus interested to know about our service offering and expertise.

ML could help us to create a decision model to predict how much of a developer you are according to your attributes (ex : region, browser, visiting hours).

Our Google Analytics account contains thousand of examples where a visitor ended up visiting our job page, or not. That’s food for an automatic learner!

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