Do I Need a Mobile Application or a Mobile Website?

In our digital era where people’s attention is scattered between apps and websites, it’s not easy to know whether you need a mobile application, or if a responsive website (that can be accessed via your web browser) would meet your needs.

I have this discussion every week with new clients, and I thought it was time to share our reasoning here at Liip in order to give you a clear answer if you still hesitate.

Do You Want To Reach Your Users, or Bring Rich Features to Them?

When clients come with a mobile app request, I explain them that most of the time, a web application is more efficient in terms of investment, as well as in term of reach.

The second question I get after this answer is: “When would I need a mobile app, then?”
In my point of view, mobile apps are useful when they are crafted to be rich — vs. the reach that web applications can provide. Rich in terms of features that are only available on mobile devices, and that can’t be achieved via web technologies.

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