Great User Experience in E-Commerce starts with understanding customers!

How can we make an online shop that stands out better than overflowing competitors? Indeed online experience is offering useful information such as a comparison among several products with reviews. Researching became a typical behaviour for customers before making a decision. And there are even more interactions than only selling products on online shops.

In this article, I will describe the key practices how to capture customers needs in E-commerce by understanding them.

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