Do I Need a Mobile Application or a Mobile Website?

In our digital era where people’s attention is scattered between apps and websites, it’s not easy to know whether you need a mobile application, or if a responsive website (that can be accessed via your web browser) would meet your needs.

I have this discussion every week with new clients, and I thought it was time to share our reasoning here at Liip in order to give you a clear answer if you still hesitate.

Do You Want To Reach Your Users, or Bring Rich Features to Them?

When clients come with a mobile app request, I explain them that most of the time, a web application is more efficient in terms of investment, as well as in term of reach.

The second question I get after this answer is: “When would I need a mobile app, then?”
In my point of view, mobile apps are useful when they are crafted to be rich — vs. the reach that web applications can provide. Rich in terms of features that are only available on mobile devices, and that can’t be achieved via web technologies.

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5 industrial challenges mobile applications can solve

How can mobile applications support industries to undertake a digital transformation? In supply chain, risk management, or information distribution, mobile applications will make tasks easier for your employees, thus increasing efficiency. Read about 5 industrial challenges that mobile apps can solve.

First of all, it is important to carefully chose between a web and a mobile application. Mobile apps are useful when they use one of the device’s native capabilities (e.g. Bluetooth, GPS, camera, etc.), and when they enhance the experience provided to the user (compared to what a web application could do).

Industrial challenges

The challenges industries face are often very good candidates for mobile apps as they leverage all their potential. Therefore, I have identified five recurring issues that industries are facing nowadays. These pain points can be easily relieved by mobile applications.

Challenge 1: Productivity issues due to technical limitations

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