The Liip.ch accessibility certification: a quick look back

Liip entered 2017 with a big success: liip.ch [1], our main website, has been certified as WCAG 2.0 AA compliant by the Access for All foundation.

Where it all began

Historically, Liip has always put great care into web content accessibility. We consider it as an important feature of any web project, for all kind of users, regardless any disability.
Of course, most of the time, customers are simply not aware of the topic at all and this is where we try to first make them know about it and then actively participate.
Depending on the sensibility of the customer, this may take long. But in the past, we have already helped a few of them to achieve the certification.

Ironically, though, our own website was not certified so we decided to start the official certification process in 2014. Without starting from scratch but using our freshly revamped website as a base.

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Why bother with User Testing? Part 2 : Answer 5 common objections

User Testing is essential, just like I explained it in my last blog post. But your client / boss refuses to pay for this option. No, sorry, this is not an option. At all. They will argue that there is no money , that there is no time left, that the product is super simple, they already know the users…

1. Why bother with user testing? We perform well!

Client: no need for this, our product is great, we’re not leaders for nothing.

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Designer: Oh really? If you never test it with users, how can you be sure that they don’t struggle regularly on your product?

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User Testing Part 1/2 : Why you should perform them – The risks you avoid

If the team working on a project is competent, why should it be bothered with user testing? Because user testing does not mean that anyone is not competent enough. User testing is about avoiding risks and improving a product.

Great teams sometimes deliver wrong products

Yes, why?  We perform WELL, we are talented designers, Product owners, Product designers, we know our business, we are good enough so that we don’t design unusable stuff… Therefore, our clients can rely on us for delivering simple, intuitive and cutting the edge experiences through great products…

However, there are terrible websites online. There are terrible products on the shelves, there are garments that just don’t fit what they are supposed to, there are tools supposed to simplify our lives, but they are just bringing more complexity to our lives.

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The fears about innovation and Users’ loyalty – how can a UXer help? Part 1/2

Innovation – what a buzzword! The request for innovation is everywhere, in every request for proposal, even on the lips of some end users. As if companies that do not innovate go bankrupt. End users want exciting experience, and reject change at the same time. It is an ambiguous situation.

Let’s innovate while keeping users happy ! But how?

Innovation: Risky but necessary

Innovation is everywhere! Is every existing thing not good enough and has to be improved? As if we required on a daily basis cutting the edge and exciting experiences! May it be only for pouring coffee in our mugs, or for giving feedbacks to developers who implemented what we co-designed with a client, or for completing a survey, booking a room, making a conference call…

The users of a product know what’s wrong with a product, what is not working properly, what takes too much time. In other words, they know what could be improved. It might be risky  for a company to take the leap, because end users might dislike the change.

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When Innovation Exceeds the User Need – The iCloud Case Study

Yesterday I saw a video about a talk given by Johnny Chung Lee, a Human Computer Interaction researcher currently working at Google on the Project Tango platform, at Stanford HCI Seminar – «Interface Technologies That Have Not Yet Left the Lab». I was impressed about the amount of extraordinary ideas which still haven’t reached the market. For many of them the time hasn’t yet come. Though as Johnny Lee mentions, one of the reasons why they may fail is the lack of good Experience Design. Interfaces are there to capture the user need. Technologically driven people still tend to ignore the frustration felt by a user when he/she can’t achieve his/her goal. The over-excitement about new technology blinds them and puts the user into second place. That’s why one should always ask oneself – Why should a user use my product?

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Why does online banking suck?

From a Michael in the comments of the last comment :

Considering this is meant to be such a big banking country, your internet bank websites really suck. I have been put through the torture of using the bkb.ch online – come on guys, spend some of that cash you’re stashing away in them vaults on a web designer and usability expert!

Yes, why do online banking interfaces suck? And according to Michael espiacally here in anonymous-number-account country Switzerland. My first answer was (besides that I really don’t know bkb.ch..):

The User Interface? Mmmh, it could be better and I’d have some little improvement suggestions, but it’s not thaaat bad, I’ve seen worse (can for example someone tell me, why I can’t switch the language on yellownet (aka postfinance) after I logged in? yellownet insists in delivering their page in english to me. yeah yeah, it’s my browser language, but nevertheless, let me switch the language *after* I logged in. Please…) and maybe the update brought some improvements. Have to test that later.

While I claimed, that the CS user interface doesn’t really suck, it brought me nevertheless sometimes to the edge of a nervous breakdown at the beginning (especially at the time, when two people had to sign a bill, what a task…). I got used to it, so it works for me. Now, they updated their UI and I will see, if it’s an improvement (when it actually works, currently still on maintenance mode…).

And really, can someone explain me why I can’t switch the language on Yellownet after I logged in? Zeix obviously does exist for a reason :)

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